Our purpose, what makes us tick, and why we get out of bed every morning
We’ve been around for 8 years simply trying to help people and technology get along nicely. We do so by designing digital products and experiences that are as pleasurable as they are useful. What sets us apart is that we are laser-focused on the front-end side of technology, and we like to use our specialized expertise to empower businesses.
Without further ado, here are the ways we can help your business...
The bottom line: We help you turn ideas into functional digital products, and we’ll connect you with our handpicked backend partners if you don’t already have your own team. We’ll be with you every step of the way from idea verification through to usability testing.
Our edge: Rapid time to market, interfaces that convert, and speedy validated iterations.
The bottom line: We help turn around and fix existing products, to help you retain users, gain new ones, and surpass competition.
Our edge: We understand how critical it is to revamp products, which is why we operate with surgeon-like precision to make sure our upgrades keep products running without negatively affecting the business.
The bottom line: We help you achieve an in-depth understanding of your users, market, competitors, and product through our special blend of research and analysis.
Our edge: We’re research buffs armed with over 13 types of research including quantitative, qualitative, behavioral, attitudinal, heuristic, in addition to our signature 3-tiered competitive analysis
The bottom line: We provide you with a state-of-the-art UX lab setup to facilitate your usability research, equipped with PCs, cameras, microphones, in addition to tablet and mobile devices.
Our edge: Why not kick back and let us help you with your usability research needs, since it’s our specialty? We offer research preparation, moderation, and analysis services in addition to a menu of specialized research activities.
Serving you from offices in Palo Alto and Cairo, we have the ability to cover different time zones, guaranteeing that your work is handled around the clock. We have executed 150+ projects for clients across the globe; from Singapore to the West Coast of the United States.
We don’t view our people merely in terms of skills and qualifications (although they have plenty of that going on!), we view them as individuals with unique traits. We are home to a big, talented team of experienced industry professionals with a diverse array of backgrounds. Nurturing and encouraging this diversity allows it to blossom into a beautiful display of creative synergy, which gives our work a distinctive edge.View Careers
Here’s the thing: we’re not comfortable with any business relationship unless we know we’re adding value. We always make sure that we can bring value to the table, no matter how big or small the project is.
We’re not in the business of delivering bytes and pixels, we’re in the business of impacting human lives. We adopt a holistic approach in terms of a project’s impact and position within the business ecosystem.
Viewing our business partnerships as strict vendor-client relationships limits the value of what we can offer. Acknowledging the human element beyond the business transaction lays the foundation for better communication, which maximizes value and unleashes unimaginable potential.