CI Capital is one of Egypt’s leading financial services firms. They came to us asking for a complete brand refresh that included the creation of a new website. What they wanted to convey most was an identity that reflected a modern, sleek look while exuding strength and confidence.
We wanted to create an identity that accurately captured CI Capital’s core strengths and values including integrity, agility, and excellence. We found that the cheetah’s form cleverly embodied these values.
Taking the cheetah idea further, we came up with multiple logo designs that approached CI Capital’s identity from different angles- because we understand the power of choice.
Logo design is about the intersection of science and art. CI Capital’s logo was designed using carefully constructed components for a lasting visual impression.
Creating the logo was the first step towards building a complete brand identity that extended out to include a list of 19 stationery items. From business cards to t-shirts, we carefully designed each item to most conveniently reflect CI Capital’s identity when used.
CI Capital’s Corporate Identity Manual details the efforts behind the branding and explains the philosophy and science behind our choices.