We take great pride in our projects, especially when they occasionally highlight the human element which is essential to our values. Amemba is no exception, as it focuses on the revival and preservation of memories for future generations through a mobile app. The concept of bringing valuable memories to life was our initial building block for the project.
Amemba’s branding had to evoke the feeling of nostalgia, and the value of memories. We chose the butterfly to symbolize fluttering memories.
We went through various concepts to come up with three butterfly designs that captured the essence of Amemba.
We settled on a design that conveys wing movement with transparency.The soothing colors also mirror the feel-good effect tied to the recollection of pleasant memories.
Amemba’s user experience is designed to facilitate and encourage storytelling. Intuitive options make the process a breeze.
We designed a simplified microinteraction pattern to accommodate multiple date options in a single component.
An immersive experience that provides navigational fluidity coupled with an informative story view.